Data-Driven Analysis for
Transformative Change

ITRenew’s data science team has built industry-leading modeling tools that help optimize every aspect of your data center planning.


Robust TCO modeling that incorporates both primary data center deployments and the impact of secondary markets.


Optimization of decommissioning schedules and secondary market pathways tied to modeling outcomes.

Value Maximization

Strategic engagement from design through decommissioning to ensure maximum lifetime value of assets and sustainability.

Strategic Advisory Services: Unparalleled Expertise

You probably don’t manage decommissioning programs every day. We do – with the biggest and most innovative companies in the world. We’re redefining lifetime value for data center hardware by integrating analysis of primary and secondary market uses into a single framework, the Circular Data Center. Leverage our Strategic Advisory Services for insights to extract more value from your equipment. Tap into our expertise.


Our engineers, analysts and operators have run decommissioning programs in every scenario imaginable. We’re at the forefront of industry best practices – and our experts continue to evolve them.

Program Scale

From the largest hyperscale data centers to the most remote edge computing sites, from server closets in regional offices to data halls in colocation centers, our capabilities scale to any job size or type.

Global Footprint

The world’s hyperscalers are everywhere. So are we, with operations in North America, Latin America, Asia-Pacific, Europe and the Middle East. We can bring our Strategic Advisory Services to you anywhere.

Long-Term Thinking

We’re evolving best practices into next practices. We build your decommissioning program in the context of your company’s longer-term goals, so you’re ready to segue seamlessly as your company grows.

Prepare your data center to take advantage of every opportunity in the circular cloud

Mine the data that’s essential to maximizing lifetime value.

Traditional methods of analyzing TCO are based on internal data center metrics alone, omitting key inputs.

The Circular Data Center model takes into account the transformative impact of secondary markets. A robust analysis of your internal primary metrics and data on secondary markets uncovers the true total lifetime value of your hardware. Then our unparalleled operational capabilities open up new pathways to capitalize on that potential and make it a reality.

We’ll work with you to model the optimal timelines and opportunities for decommissioning, as well as potential secondary and tertiary lifecycles for your assets, based on your unique environment and our diverse downstream channels. Here’s how:

  1. Customized Inputs: We partner with you to understand your specialized environment and feed it into the model
  2. Sensitivity Analysis: Our tools then let you try different variables – the time at which you decommission, the secondary form factors your equipment takes – and how these options will impact your total value recovery
  3. Outcomes: The data generated helps you optimize the full lifecycle of your equipment and proactively plan for maximized lifetime value

Design your IT equipment for multiple lifetimes of reuse.

The first key step in realizing the full potential of a Circular Data Center is designing from the start with multiple lifetimes of reuse in mind for assets. We’ll help you navigate the design trade-offs that will maximize the value of your hardware by enabling these additional loops of life – all without compromising your overall functional objectives. Designing your hardware in this way can unlock tremendous incremental lifetime value. Specialty areas include:

  • Designing for reuse in your own data center to prolong useful life and optimize TCO of assets
  • Establishing system design to best enable recertification and support in secondary markets
  • Designing for end of life, considering potential materials for their recyclability

Stay ahead of the game: Understanding downstream opportunities for new technology.

Hyperscalers are on the cutting edge of data center design, innovating and deploying new solutions well ahead of the general market. But waiting until you’re ready to decommission to understand secondary market opportunities will cost you time and money.

Leverage our expertise early to analyze downstream markets, opportunities and economics, and proactively build viable solutions to maximize value that matches your innovation.

Areas of comprehensive analysis include:

  • Ecosystems that correspond to your system focus and the partnership and secondary life opportunities they offer
  • The economic landscape that can impact your choices, from supply chains to secondary markets
  • Downstream markets for everything from reengineered products to parts to recycling streams


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