Building on our efforts to bring the sustainability and financial benefits of Circularity to data centers worldwide, ITRenew has announced a strategic partnership with maincubes, an operator of high-availability and secure data centers in Germany and the Netherlands; and Circle B, a company providing value through services and solutions based on community-driven hardware and software.
This partnership, which focuses on driving the prioritization of data center sustainability, and enabling operations and infrastructures that are efficient, cost-effective, highly flexible and environmentally responsible, will deliver IT environments that leverage the same advanced technologies and Open Compute Project (OCP) principles used by the world’s leading hyperscalers.
Together, we will deliver high-performance infrastructure and modern IT environments that are environmentally responsible. These complete colocation solutions will make it easier for customers to scale efficiently and achieve their sustainability goals against the rigorous demands of an evolving, data-centric world without compromise. And as a result of this collaboration, enterprises of all sizes will benefit from a clear path to achieving benefits and advantages similar to those that hyperscalers currently enjoy.
“Given the current global climate, it’s more important than ever that businesses adopt sustainable, circular models. Doing so confidently, without compromising quality or performance, and at the best economics, requires a new approach,” notes Ali Fenn, President of ITRenew. “We’re not just talking about the issues of carbon reduction and responsibly meeting data center demand with this partnership, we‘re taking action and delivering real solutions. Together with Circle B and maincubes, we have the opportunity and the imperative to make advanced solutions broadly available.”
“Sustainability is not a trend, but an urgent necessity. The basic idea of sustainability should characterize every business decision: from the first ideas for the construction and the selection of the installed technology to the cooperation with partners and the development and introduction of new innovative ideas,” comments Menno Kortekaas, CTO of Circle B. “As industry leaders with a history of proven innovation, Circle B, ITRenew and maincubes together represent a source of extensive market insight, ecosystem expertise and familiarity with customer challenges and business imperatives. This makes us an ideal team to take on this mission.”
Circle B, maincubes and ITRenew all have a history of commitment to driving OCP adoption and innovation across the data center environment. Circle B, an OCP solution provider, operates the OCP Experience Center located in maincubes AMS01 data center in Amsterdam, where CIOs, CTOs, IT and data center managers can test OCP-based solutions relevant to specific IT environments. ITRenew, a Platinum OCP member, transforms technology from the world’s leading hyperscalers into OCP certified rack-scale compute and storage systems that make the financial and sustainability advantages of open hardware accessible to all. Our joint efforts will deliver a host of OCP-enabled benefits, from greater flexibility and operational efficiency to improved compute density, optimized power and cooling, streamlined maintenance and lower total cost of ownership. The first major joint OCP project from this partnership — an Infrastructure-as-a-Service (IaaS) platform — will be published by the end of 2020. More detailed information will be available in the near future.
“As concerns over the data center’s impact on global climate change become more acute, it becomes increasingly clear that the future of IT will center on sustainability and responsible digitization as a core pillar. The truth is that there is a better way to satisfy global data demands while minimizing the negative impacts that we currently see. Now, we’re building that sustainable future with the launch of this collaboration,” states Oliver Menzel, CEO of maincubes. “As a result, the market will benefit from greater availability and accessibility to open solutions, along with accelerated times to market with integrated, ready-to-deploy and optimized solutions, all with the sustainability both our customers and the planet deserve.”